World Cup champion Paul Pogba has officially stepped into one of the Gulf’s oldest and most prestigious sporting traditions: professional camel racing.
The French star announced a strategic investment and ownership stake in the Saudi professional camel racing team Hubub, marking one of the most unexpected crossovers between global football and Arabian heritage sports.
The news, first reported by regional and international media, has ignited conversations worldwide—especially after Pogba described camel racing as “a sport of passion, precision, and extraordinary cultural depth.”
A New Frontier: Pogba Becomes Co-Owner and Global Ambassador
Pogba joins Hubub as part-owner and global ambassador, committing to help elevate camel racing onto the world stage.
His involvement comes as Saudi Arabia accelerates the modernization and professionalization of heritage sports, aiming to build global fanbases for traditional disciplines.
Pogba said he was drawn to the sport after months of studying the techniques, training systems, and competitive strategies used in camel racing.
He highlighted that, despite its ancient roots, the sport today blends:
- Modern veterinary science
- Advanced performance analytics
- Robotic jockey technology
- High-level training teams
His entry signals a new era where global athletes invest not only in clubs and franchises but also in cultural sports with billion-riyal markets.
Hubub: Saudi Arabia’s First Fully Professional Camel Racing Team
Founded with a vision to transform camel racing into a fully structured professional league, Hubub is pioneering:
- International branding
- Scientific breeding and veterinary care
- Professional training facilities
- Global sponsorship strategies
Pogba’s partnership adds star power and international visibility, positioning Hubub to become the first camel racing team with worldwide recognition.
Industry observers believe this deal could reshape the sport entirely—possibly leading to global camel racing circuits, international training academies, and mainstream broadcasting.
A Global Star Meets Arabian Heritage
Camel racing is one of the region’s oldest cultural pillars, often associated with prestige, deep heritage, and extraordinary financial value.
Some high-pedigree camels have fetched millions of dollars, making them among the world’s most expensive racing assets.
With Pogba now entering the scene, interest in the sport is rapidly expanding beyond the Gulf.
Sports analysts are already comparing his move to:
- David Beckham’s MLS investment
- Ronaldo’s influence on Saudi football
- Formula 1’s global expansion through celebrity ownership
Except this time, the spotlight shines on Arabian camels—athletes of both heritage and high market value.
A Cultural Bridge and a Global Sports Statement
Pogba’s investment aligns with the Kingdom’s broader strategy to elevate traditional sports through:
- Global partnerships
- Celebrity investment
- Heritage preservation mixed with modern innovation
By merging a centuries-old sport with international athletic influence, the partnership positions Saudi camel racing as an emerging global spectacle.
