Taylor Swift’s fashion evolution

Her popularity has reached such a level that it feels like we know everything about her. Yet, since 2006 and the release of  her self-titled debut album, Taylor Swift , the American singer has never ceased to surprise. Whether it’s through her extravagant tours, like her “Eras Tour” (2022-2024) which (truly) caused a sensation, her pro-Democrat political stances that broke the internet, or, more recently, the announcement of  her engagement to football player Travis Kelce . The same goes for her fashion choices: in the space of twenty years, Taylor Swift’s appearances have more than once astonished us.

It must be said that today, the singer of “Anti-Hero” cultivates a style a world away from the one she sported in the 2000s. This is due to the cyclical nature of trends, which have reinvented themselves countless times in two decades, certainly, but also to her distancing herself from country music, a shift that began in 2014 following the release of 1989 , her first pop album and a massive hit. The images speak for themselves: between 2006 and 2009, Taylor Swift embraced a “girl next door” image built around cowboy boots, flowing bohemian dresses, a curly blonde blowout, and an acoustic guitar never far away. Like a  new generation Dolly Parton  , polished in every way.

Asserting oneself through clothing

This demure, almost intellectual image would stick with her for a long time. Even more so during the 2010s, a time when the female music industry was dominated by the colorful and eccentric worlds of Katy Perry,  Lady Gaga  , and Nicki Minaj. But Taylor Swift dared to be different and took advantage of the situation to impose her new artistic direction. More politically engaged, and deliberately sexier, her style traded her  Stetson  for sequins, took risks, and also helped her assert herself as a powerful woman. “I would describe my own style as something constantly changing, but rooted in a very feminine vibe,” she explained in  a 2015 interview with Extra . She continued, “I think it’s important to experiment with different things. You know, I never would have thought I’d wear a crop top three years ago, but it seems like that’s all I wear now.”

Her look at the 2015 MTV Video Music Awards is the ultimate proof, a ceremony during which she got her revenge on Kanye West (the singer had humiliated her on stage six years earlier at the same event ) . On stage, Taylor Swift sported a houndstooth sequined ensemble, featuring a long-sleeved crop top, matching jogging pants, and gold strappy heels. It was reminiscent of ” Bad Blood ,” the song whose music video in 2014 transformed the singer and several of her celebrity friends (Selena Gomez, Gigi Hadid, etc.) into femme fatales.

Ten years after that event, Taylor Swift’s life has changed considerably, and her wardrobe has changed once again. Now  a billionaire , with her discography recently expanded with a twelfth studio album titled * The Life of a Showgirl* , and about to marry an American football star, her personal wardrobe has acquired some luxury pieces. These include Gucci platform heels spotted on her feet during a recent outing in New York with  Sabrina Carpenter , and a Miu Miu plaid jacket worth over €3,600 that she wore on December 7th at a football game in Kansas City. Could this be the start of a new era?

Story by Madame Figaro